Popular Searches
Useful Links
Restructuring / Turnaround Strategies Case Study
Case Title:
Volkswagen: Bernd Pischetsrieder's Turnaround Efforts
Publication Year : 2004
Authors: P S Phani Kumar, T Phani Madhav
Industry: Telecommunications
Region:Germany
Case Code: RTS0025
Teaching Note: Available
Structured Assignment: Available
Abstract:
Volkswagen has been Europe's leading carmaker with many successful models. However, the company seemed to be losing ground since 2002, witnessing stagnant sales and declining profits. The company is besieged with problems on many fronts: (1) labour problems; (2) ageing models; (3) brand cannibalisation due to overlapping models; and (4) increased competition. Bernd Pischetsrieder, who succeeded Ferdinand Piech as Chairman, initiated efforts to turnaround the company.
Pedagogical Objectives:
- To discuss the reasons for the decline in the company's performance
- To discuss the turnaround efforts of Bernd Pischetsrieder.
Keywords : Volkswagen; Bernd Pischetsrieder; Restructuring / Turnaround Strategies Case Study; Brand cannibalization; Overlapping models; Ferdinand Piech; Labour problems; Ageing models; Turnaround
Recently Bought Case Studies
Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8
Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8
Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business
Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business
Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»
